What
do clients and colleagues say about
Carol Worthington Levy?
"Carol's work helped us to achieve
fantastic response and sales results."
To whom it may concern:
Carol Worthington-Levy has played a huge role in both the success of my
employer and my own personal success over the years that we've worked
together. Specifically, she and her team consistently developed new, innovative,
breakthrough solutions for direct marketing pieces for when I managed
Relationship Marketing at American Isuzu Motors, Inc. Carol's work helped
us to achieve fantastic test drive response and sales results and we even
won a few cool design awards. Come to think of it, Carol's creative helped
Isuzu to win the NCDM Excellence Award (which is based on results) in
1998.
If you have any questions, feel free to contact me at the number below.
Thanks,
Tony Harkey
Business Leader
Director, Marketing
E*TRADE Financial
w (650) 331-5340
c (650) 868-8960
"If you find yourself in need
of someone who can think strategically and create dynamically ... I wholeheartedly
recommend Carol Worthington Levy to you."
To Whom It May Concern:
I have had the privilege of being associated with Carol Worthington Levy
for over 12 years. Our paths first crossed at BBDO Direct in Newport Beach,
Ca. There, she worked as a freelance art director. As a copywriter, I
had the chance to work very closely with Carol in creative development.
She was awesome, and our work won awards.
Later, as I moved out of agency life, I often called upon Carol's talents
at several companies for which I worked. She helped out in creative development
for ads, direct mailers, and collateral development. Her ability to work
across industries and both in consumer and B2B arenas made her an easy
choice for me. She developed creative materials for me in such diverse
categories as software applications, training programs, and even child
educational continuity programs.
Her abilities seamlessly bridge the gap between strategic development
and creative processes. After several attempts to work with one large
ad agency in Los Angeles, I ended up firing the agency and hiring Carol
to develop a multi million dollar DM campaign for my company. The process
was delightful and the campaign was wildly successful.
If you find yourself in need of someone who can think strategically and
create dynamically ... then I can wholeheartedly recommend Carol Worthington
Levy to you.
Sincerely,
Michael Clayville
General Manager,
Publicis Dialog/Boise
208-395-8304
720 W. Idaho
Boise, ID 83702
" I don't think you could do better than to
engage Carol Worthington Levy for creative services."
To whom it may concern:
I'm pleased to have the opportunity to write a letter of recommendation
for
Carol Worthington Levy, one of America's most accomplished and successful
direct response designer/creative directors.
I have known and worked with Carol for a dozen or more years and our
collaboration has led to some of the most successful promotions in my
own
career as a copywriter. I've been impressed with Carol's ability to work
across the gamut of direct response including business-to-business,
publications, healthcare, automotive, financial and other subjects and
bring
fresh insights to each while thoroughly understanding the marketplace.
Two specific things I want to comment on:
#1 is Carol's dedication to direct marketing principles. She understands
that "high concept" art or copy cannot be allowed to get in
the way of
producing a high response. To quote David Ogilvy [I think], "We sell
or
else!" Carol does great designs...but she also makes sure the eyeflow
takes
the reader to the offer, that the type is readable, and that the entire
layout is appealing and approachable to engage the prospect. Result: Carol's
designs look great but they also get great results. I think this
self-discipline is a real plus for Carol's clients.
#2 is Carol's interest in and understanding of the marketplace. She sees
herself not just as a creative, but also as a small business owner. This
helps her empathize with her audience from an economic perspective and
leads
to more compelling communications. And her interest has extended to learning
the specific "hot buttons" for buyers in the other specific
fields, from car
parts to cosmetics, that she has been required to sell to. This is
recognition of market principles is VERY unusual in a designer and I think
it's another great selling point for her services.
In sum, I don't think you could do better than to engage Carol Worthington
Levy for creative services. I will be more than happy to answer any specific
questions...feel free to email me or contact me using the information
below.
Otis Maxwell
311 Steiner
San Francisco, CA 94117
415-255-9441
FAX (781) 207-8270"
Carol has amazing insight in turning
intangible "strategy" into something tangible"
February 6, 2002
It has been my pleasure and honor to work with Carol Worthington-Levy
over the past 5 years on many direct marketing campaigns. With Carol's
expertise in the area of direct marketing, we have produced effective,
successful and beautiful campaigns. Allowing Carol to lead the creative
effort of a campaign has meant that the copy and creative stay true to
the strategy.
Carol is extremely talented and has amazing insight in turning intangible
"strategy" into something tangible - a direct mail package,
an online campaign, even a catalog. Our efforts with Carol have earned
many awards in our industry, which would not have been achieved without
her as a critical member of the team.
Beth Clough
Account Director
CSC Advanced Database Solutions
770-683-4130
75 Highland Park Drive
Sharpsburg, GA 30277
"I sincerely hope to team up
with Carol in the future, for
along with being a fun experience, it surely will help to bring
success to my clients"
To whom it may concern:
As a practitioner of Database Marketing, I don't often run into creatives
who understand
the strategy and thinking that goes into a database project. Not so with
Carol
Worthington Levy.
During our work together at MSDBM, we teamed on projects for BMW and
BMW Financial, Air New Zealand, American Isuzu, and the biggest
success of all, Universal Music. I found Carol's understanding of and
utilization of database principles to be unique and highly
effective. We achieved substantial breakthroughs for our
clients as a result of this...with high response rates and ROI.
Carol and her teams consistently created hardworking, database-driven
and highly compelling messaging. I sincerely hope to team up with Carol
in the future, for along with being a fun experience, it surely will help
to bring
success to my clients.
If you have any questions regarding our work together, please don't
hesitate to contact me.
Sincerely,
Arthur Middleton Hughes,
Vice President for Business Development
CSC Advanced Database Solutions
703-525-9637
4141 North Henderson, Suite 1299
Arlington VA 22203
"Having Carol on your creative team is essential..."
Carol Worthington-Levy provided a substantial amount of knowledge and
creativity when we launched our customer mailing for General Motors Isuzu
Commercial Trucks. Her insight into what would appeal to a current truck
owners was invaluable. So much so, that the success of the first test
was expanded to a larger audience of 50,000 truck owners of GMC, Chevrolet
and Isuzu vehicles. Pieces from the original direct mail campaign have
been reproduced for use at trade shows and dealer meetings because of
their wide appeal and usability.
Having Carol on your creative team is essential, otherwise you will neglect
the creative and marketing intelligence that Carol brings to the table."
Ellen McKewen
Account Supervisor
General Motors Isuzu Commercial Vehicles
(310) 208-2024 x 112
msdbm, 10866
Wilshire Blvd., suite 650
Los Angeles, CA 90024
SUBJECT: Singing the Praise for Carol Worthington-Levy
TO: Prospective Clients
FROM: John Lenser, President, Lenser Catalog Marketing
If you are considering retaining an outside creative director for a catalog
or direct mail project, I strongly recommend Carol Worthington-Levy. I
have worked with Carol for over eight years on a variety of projects and
have found her to be an outstanding professional.
First, she is a true creative talent. Perhaps less well known, Carol is
an accomplished artist having her works in many shows and prestigious
galleries. She brings these artistic talents to her work on direct marketing
pieces or catalogs. Her aesthetic judgment is superb. This talent is recognized
in the many awards she has received from the Direct Marketing Association
and others for her work.
Second, she knows how to sell. It is one thing to create pretty
pieces; it is another to make them hard selling pieces that reflect the
discipline of direct marketing. Carol knows direct marketing from creative
to circulation. She understands what works and does not. She attends numerous
direct marketing meetings constantly exposing her to fellow professionals
and new ideas. She is truly cutting edge whether it is print or e-commerce.
Third, Carol is a manager. She is organized and gives attention to detail.
She works well with a team. She meets deadlines. She is not afraid to
roll-up her sleeves and burn the midnight oil. She is well connected in
the industry and can always assemble the necessary talent to get the job
done.
Please feel free to give me a call if you have further questions. However,
as you can tell, I am very enthused about Carol and highly recommend her
for creative projects.
LENSER
630 Las Gallina Ave, Suite 100, San Rafael, CA 94903 Telephone: 415.446.2501
