Web and eMail solutions
Our first foray into the web world was only a few years ago...and already we've won our first WebAward and are providing clients breakthroughs in html eMail and Web.
Check out more samples in our AWARDS section!
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Universal Music: Los Highway and Lucinda Williams Essence tour eMail and microsite Lucinda Williams was beginning a tour, and had introduced her first album in over two years. Her prior CD had been a smash success but now the budget was low at her label, Lost Highway. We also had no database of "ROOTS ROCK" fans - it just didn't even exist yet. To build an accurate and responsive marketing databaase for futur ecampaigns, wedecided to do an entirely e-campaign -- probably one of the first of its kind. Developing an integrated look that matched Lucinda's new fan site, we sent out html emails to drive prospects to a special microsite, where we offered a free sampler CD from Lost Highway to if they filled out a survey. Everyone who did the survey was also entered into a sweeps. The response was amazing - over 30% of the house list filled out a survey, and about 2.7% from cold email lists. About 50% of the respondants went on to purchase a CD - a real bonus for us. And ticket sales boomed. Winner of the world's first DMA Echo Digital Award. |
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Sparkling Cow An exciting new entry into the soft drink market, this is actually a breakthrough in dairy drinks for kids - the only one that is sparkling. WLC did the branding, packaging (with support from a packaging specialist), the trade show booth, and this site, from copy to design. Supported in site development and programming by RMideas. The packaging was recently lauded by BevNet.com Click here to check out the Sparkling Cow site. Click here to see the integrated mailers |
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Angeles Chorale A growing musical presence in the Los Angeles area, this 120 voice group has a history of musical excellence, led by a world class director. Our new site for them not only used their new logo which we developed, but it develops a rich and sophisticated surface with which we can attract the enthusiast of classical and vocal music. Click here to check out the Angeles Chorale site. Click here to see the integrated mailers |
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Chakra Necklace A new art-jewelry product offered by my client in Ireland, this site needed to both sell to the gift seeker, and also provide information about the lore of Chakra. We did all copy and initial design, and were supported by RMideas on the site devleopment and final posting. |
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Guided Choice Aproject I worked on in conjunction with Beasley Direct Marketing. This site is to provide both information and do next-step in a lead generation program for a financial planning service that companies would offer their employees. Designed by WLC, and programmed by Beasley Direct. This program was kicked off by an email test, and this site was a redo of their old site, which was nearly useless. Response to the test, and to the site has been numerically substantial, although numbers are confidential. |
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Bloom Consort A WebAward Winner 2001 Click
here to check out the Bloom Consort site.
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