TRACK RECORD...Selections from most recent to past history
2002: The Wayfarers
travel experiences has recently experienced new inroads to their customers
in the USA, as Worthington Levy and The
Marketing Place teamed up to develop lead generation for their packages
for travel. Surpassing their projection, The Wayfarers is now working
with the team to expand their program. Carol has substantial travel advertising
and marketing experience, which in the past has included Air New Zealand
and NZ Tourist Authority, Magellan's Catalog, and much more. See sample
in our portfolio!
2001: With html and text emails and a microsite, Carol and the msdbm team
recently new ground in the music world with their campaign for Universal
Music.
The campaign, promoting Roots Rocker Lucinda Williams, dovetailed perfectly
with Universal's PR machine and while gathering information from music
enthusiasts, the site also promoted pre-release and release of her new
CD. Double digit response to their house list and [confidential but high]
response to cold lists showed the power of database knowhow, and database-driven
creative. See samples
in our portfolio!
2001: As half
of the Beasley Direct Marketing creative team, an effort for PeopleSoft
more than doubled projected response in a C-level program to generate
leads for a new product offering. This is especially significant since
this product is a departure from the usual PeopleSoft product, and needed
a special introduction and particularly clear communication. See sample
in our portfolio!
2000: BMW Financial received a boost to their credit card business when Carol and her msdbm creative team doubled response to the BMW Card's direct mail solicitations through use of an unusual 6 x 9 direct mail package. The work had key ingredients, culled from the msdbm database model, which helped catapult this package to success in the mail. check it out in our potfolio, consumer section.
2000: Intelliseek,
a Beasley Direct client, requested we generate qualified leads to 'subscribe'
to their powerful web portal. Our team developed an outrageous creative
direction featuring Elvis (see portfolio), including our advice on the
offer -- this effort beat all projections for response and lead generation.
2000: The M\S
Database creative team, led by Carol, collected two Caples Awards
for creative excellence on February 24th 2000 in New York City. Winners
included work for the Isuzu VehiCROSS (see
below) and the Isuzu Trooper 'Big Gripper' –
which is the most successful mailing ever done for Trooper in a ‘non-launch’
year. For the Big Gripper, writer Otis Maxwell and Art Director Carlos
Perez were essential members of this team.
1999: In December
1999, Carol and the MS Database Marketing team received news that their
work for Isuzu’s commercial truck division
has driven more fleet sales than any campaign in Isuzu Commercial’s
history. The campaigns include 3-D box mailings focusing on Isuzu Trucks'
unique features and offering a premium for meeting and test driving at
the local dealer.
1999: In October
1999, the M\S Database creative team, led by Carol, won the Silver Echo
Award in the Automotive category. The return
on investment for this direct mail piece, for the launch of the
Isuzu VehiCross, was the highest of every ECHO Automotive winner,
even the Diamond Echo. The campaign, in a single mailing to 1800 people,
helped generate leads and dialogue and test drives to sell every one of
the first 500 VehiCross vehicles in the U.S., despite the fact that there
were only 10 available in the entire United States to see or test drive.
1999: In March
of 1999 a project through Beasley Direct Marketing, for their client Symantec,
pulled in unprecedented response for new subscribers of Symantec’s
VisualCafe Alliance Program.
1998: the massive
success of the Remington Master Blaster campaign
garners Carol and the M\S Database team a silver ECHO award. Since winning
the Caples in 1997, long-term response continued to climb, due to sales
of consumables and purchases which took longer for approvala!
1998: In August
of 1998 Silicon Valley startup NetFlix launched
in the mail with a self mailer by the team including Worthington Levy
Creative and Beasley Direct Marketing (writer Mark Orr and marketing maven
Laurie Beasley). This mailer, personalized by database source, pulled
in triple projected response across DVC owners who came on line and ordered
DVC rentals and purchased product.
1997: From June
of 1997 through January of 1998, our work with MS Database Marketing for
American Isuzu Motors brought in record leads
and sales of the 1998 Isuzu Rodeo. The strategy, using two unusually-folded
teaser postcards and followed up by oversized direct mail and self mailers,
targeted carefully defined markets and lead to the most successful direct
mail campaign in Isuzu’s history. As was with most of the Isuzu projects,
Otis Maxwell provided copy and we teamed on concept.
1996: In November
of 1996 to March of 1997, our work on the Highlander
Catalog of niche-market gift and apparel items brought in nearly
4 times the response to the catalog than previously gotten in the same
time period of 1995. Although the database had increased in size, the
response rates are significantly larger than expected. This effort took
The Gold Echo Award in direct response sales in October of 1997.
1996: In February
of 1996 we picked up a Caples Award for developing a direct mail series
for Remington Industrial, which not only was creative enough to win the
judge’s approval in this international creative award competition...the
combination of incisive database work and "knockout" creative
effort has brought a significantly greater number of leads for Remington
Industrial for their not-at-all glamourous product, the Master
Blaster. (M\S Database Marketing)
1995: Our work
on Guthy Renker’s Principal Secret catalog
of cosmetics and skin care products was regularly hitting 12% response
to their house list, with orders in excess of $125, considerably higher
than the industry standards or projections.
1994: WLC won an Echo award for helping our client, Health
for Life, move from a 4% response to their 6-month buyers list
to an amazing 19 1/2 % response. (Copy by Otis Maxwell.)
1993: Gupta
Corporation used our services to get their most successful direct
mail effort in the company’s history for their product SQL Windows,
for programmers.
1992: Client
Republic Pictures used our creative and marketing
services, and increased their response rate from 5 to 7 1/2 %, and their
order size went from $55 to over $75 per average order.
1991: Our work
for Media Home Entertainment helped us to triple response to the
NFL Films Video catalog (from 2% to 6%) and
double response to their Family Video Catalog from 2% up to 4%. (Copy
by Otis Maxwell)
1990: Client
CalComp nearly doubled their income from
their catalog by using WLC, Otis Maxwell and Rockingham Jutkins to redevelop
their catalog, previously done by their in-house agency. They went from
$1 million per month to almost $2 million per month. Nice investment.
1988: When FHP
(an HMO) couldn’t get physicians to even apply for positons there,
Otis Maxwell and our studio developed a Physician’s Recruitment direct
mail test (and a premium) which beat a more expensive control package
by over 2800%.
1987: Adventist
Hospital Systems accessed the creative strategy of Worthington
Levy Creative and the management of Rapp and Collins to launch their materinity
club, Special Additions. This club, launched in 1987, successfully built
awareness and brand confidence in the Adventist Hospital maternity system,
and in an increasingly competitive market, broke down barriers measurably
to bring in more patients and retain former ones for second and third
births.
1986: Players Club International, the nation's first club for mid-range gamblers, was failing until we teamed with Richard Potter and Associates to develop a new direct mail package. It was such a successful mailing that the company was saved, and we won a Gold Echo award in direct mail for helping Players Club International to beat their old control package by 600%.
