The Chakra Necklace: The tiny little ad with a BIG response

The Chakra Necklace is a small company in Ireland with art jewelry that has been developed by an artist with special knowledge of the Chakra. Hand tied necklaces have stones hand-chosen by the artist for their Chakra power. (To see the site, go to www.chakranecklace.com) - this is our work, as well.

This ad ran for six issues in The New Yorker, and amazingly, it paid for itself during that ad run... plus many months later, we still get calls for jewelry orders.

The most interesting part is that this little ad (just about two inches wide) was so powerful that most of our customers bought directly off the page, and didn't even visit the site. However, the site did provide additional information for those who were on the fence, and this pushed more sales as well.

We wrote copy, designed and and handled all photography here and on the site.

Integrity Music: Feel the Presence of God

This is a great example of multiple projects with a client. We began doing ad testing, and this ad became their big winner! Instead of focusing on a product premium (still present, but not as large), we focused on the premium that this particular market would most value -- to feel the presence of God in their lives.

From this test we also developed direct mail which handily beat their controls, and they used the concept as a test within a variety of other products in their collection.

Avocent: Reality Check

Avocent's unique selling proposition is how effortlessly someone at a remote location of a company can access the entire data center for their company... or vice versa, they can access the most remote locations to test for problems, find solutions, and so on.

We worked with Alan Rosenspan on this project to 'bring it home' to our viewer. Using the concept Reality Check, we let the viewer know that we understand the reality of their difficult problem, and we offer realistic solutions. Plus we offer a report for the reader to download, thus further enrolling them into a conversation with Avocent.

A very successful ad, our involvement also included developing the Reality Check logo.

Dr. Cynthia Boxrud: cosmetic surgery

Cosmetic surgery ina small private practice has its start-up costs, and Dr. Boxrud faced this in her first year of practice. Space advertising seemed to be a necessity but the cost was enormous. She also was very concerned about looking legitimate -- the Doctor was highly specialized for eye surgery with a specialty in opthomology, so we wanted to play that up. The ad series not only paid for itself quickly, but we advised her on using media in different zones to regulate traffic and cost. In short order, her office became as busy as she wanted it to be...and she got respect!

Professional Cassette
Languge tapes

Selling sets of foreign language learning tapes is not as easy as one would believe. Sybervision made a whole company out of it and went down the tubes. For our client Professional Cassette, writer Paul Nelson and I developed a number of tests going into in-flight magazines. In this case we were trying out the premise of how if you don't know the language of your market, you will probably suffer the consequences in business. This ad well outpulled his existing efforts.

DVC Direct: digital video clips

In this case, our client had us do direct mail, space advertising, and their logo - which you can see more clearly in the LOGO section of this portfolio.

This company had a 'First' -- selling low cost and royalty free video clips. They had such a massive collection (both are much-in-demand camera operators for the entertainment industry) that the hardest part was figuring out how to show the breadth of selection and the quality. This company was bought out by DG-USA and while the logo is no longer in use, the work we did toward selling the product and proving its value in the market did the job for our client.

Fairbanks Ranch:
real estate development

Another example of multiple projects. For Watt Industries we were developing sumptuous brochures for their exclusive properties at Fairbanks Ranch. In addition, we developed the entire space ad group for newspaper, magazines and other publications. Our campaign won a MAME award for creativity and compelling salesmanship for the Real Estate industry.

Cypress Cove; real estate development

This ad ran ONE TIME. That was all we needed to sell every single lot. Our concept, an arial photo showing lots right on the edge of the ocean with white water views -- combined with our brief but killer headline "precious, few" was so compelling that the rest was a walk on the beach! By the way, our headline that we didn't use was "Hen's Teeth". Do YOU think we chose the best one?