PIONEER
AWARDS
1997:
The Highlander Catalog
While television and film's Davis Panzer Productions excel in the art of creation of The Highlander, a story of immortals and their sword battles to win the final place in destiny, their catalog skills (and those of their packaging company) were not marketing-oriented. Enter WLC and the team at M2 advertising (Including TVA productions), who recreated the catalog and the lead-generation program that changed their universe. Developing the catalog as a true fan-oriented vehicle, the added-value facts and photos created a framework for the products, and rather than distracting them, added to the momentum of salesmanship. Selling everything from $17 tee shirts to $400 collectible swords, this catalog became a massive moneymaker. With little change in the product offering on this first catalog, response more than quadrupled, and the average sale nearly tripled from prior numbers. We're proud to note that this kind of success continued for the two-plus year run in which we worked on this catalog. Our involvement included pagination, design, photoshoot, copy and first level production.
1994: Liberty Orchards Catalog
Liberty
Orchards was a Pioneer winner because of its appetizing photography, warm
design punctuated with interesting sidebars and callouts to emphasize
the juicy sweetness of the candy, and its terrific copy by writer Otis
Maxwell.
1993:
NFL Films Video Catalog
Substanially beating an NFL films video catalog developed by Rapp & Collins, this catalog featured snippets that quizzed the reader on their football knowledge...and kicked off the catalog with a football-eye-view of the stadium! A remarkable 6% response to a mailing list that hadn't been touched in two years, beating the old catalog by over 300%.
1990: Calcomp's Own Catalog
1989:
ATI Training Software
1986: International Masters Publishers
