Outsourcing Trends for the new millennium - how to
jumpstart your strategic creative and marketing performance.
In this age of increased competition, many companies are now looking at
outsourcing as a strategic tool to help their business advance into the
new millennium.
There comes a time when every business has to decide whether it is cost
effective to continue to perform all of their daily functions in-house.
For many, outsourcing certain tasks frees up valuable time which can be
better spent on their core business. And through outsourcing, they
also aquire important expertise provided by their strategic partner, which
can only benefit their business. In today's environment where companies
are expected to be able to respond quickly to changing market conditions,
you can't afford to make mistakes.
According to the latest research, over the past decade, 90% of the United
States' leading Top 500 companies made at least one significant commitment
to outsourcing a major function of their business. This trend in
outsourcing is, in fact, one which is being seen over and over again in
leading American corporations today.
By choosing to outsource, you can look forward to freeing up your resources
for more important tasks, improving your business focus, accessing the
world-class capabilities of your strategic partners, streamlining your
business processes, and in doing so, being better prepared for any adjustments
you have to make due to changing market conditions.
Outsourcing your creative enables you to afford top-quality talent who understand the value of success in your business. When you outsource, be sure to request references and call those references with the following questions:
1. How long have you worked with this vendor?
2. Do you feel that the vendor listens to your requests?
3. Have you seen measurable results of success as an outcome of working with this vendor?
4. Does the vendor come in on time, on budget? If not, does the vendor have good reasons for a change in these conditions?
5. What does this vendor bring to the table that your current resources, in-house or out, offer you at this time?6. Is this vendor well networked to suggest a variety of other services which will make your marketing programs stronger and more accountable?
7. Is this vendor recognized professionally with national
or international awards to recognize their contribution to other company's
success? Do they have 'beauty' awards...do they have 'performance' awards?
Both are important to your bottom line performance.
Reprintedin part from Trends, the Dolphin Data newsletter
