Web and eMail combo: Universal
Music/Lost Highway Records
Response has been extraordinary:
- 1400 names from house list gave us 30.96%
response
- Remaining lists gave us average 2.7% response
- Grew our active houselist to over 32,000 in less than two months
- Sold new ESSENCE CD to over 54% of responders
- Developed a template which is now being used successfully with other
artists in the Universal Music family of small labels.
The steps of the campaign were as follows:
email 1
Microsite: go to http://www.losthighwayonlineclub.com/ludemo/
email 2
email 3
Also shown here are other pages for which we provided copy.
eMail 1:
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Microsite is viewed at this point.
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eMail 2:follow up to the visit to the microsite and offer opportunity to win tickets to the concert, purchase new CD and draw attention to the PR campaign going on simultaneously.
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eMail 3:second follow up to the visit to the
microsite
to confirm concert schedule
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Another landing page via MP3.
We provided copy and led them to our microsite from here, as well.
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