The Wayfarers

A new travel provider to American shores, The Wayfarers has had success in Europe for many years. However, Americans have very different aspirations about how they will spend their vacation time! Our lead generation piece has provided a huge breakthrough for The Wayfarers in both the number of interested prospects, and in conversion to sale of a Wayfarers experience.

Isuzu Rodeo "Think" package

In an 'off year' Isuzu has problems selling vehicles which have had little or no change in model features. This was the first of a series of mailings for Isuzu in which we challenged their policy to not mail, and instead provided something which was highly visible to their prospect. Highly successful, breakthrough package. FOR MORE ISUZU WORK SEE Echo awards SECTION

BMW Financial

While other cards offered more services and lower rates for less cost, the BMW Financial folks had this card to sell. Going against a traditional control package, we swam upstream with this lifestyle-oriented package, aimed at both BMW owners and those who have shown interest in the brand. The package was a winner for our client.

IMP Great American Recipes

IMP sells recipe cards, self improvement programs and educational sets by mail, traditionally by Sweepstakes. In the days when IMP had never beaten a sweepstakes package with a non-sweeps one for their continuity publications, this package went against all odds and beat an extremely strong control package, not in the front end, but in the back end response.

Learningland

The After School Preschool by publisher Fukutake had already struggled through a startup and fizzle. With competition from products in the better known franchises, Learningland needed to show up as colorful, easy to learn from, sophisticated for the discerning parent, and FUN for the kids. We direct mail tested for two years, with formats including postcards, poly packs and dimensionals. Which one was the winner? Call us to find out!

Angeles Chorale

Performing arts in classical music have a constant battle to get seats filled. This season mailer for the acclaimed Angeles Chorale provided an extra boost to fill seats in the 2002 season, both through its design and copy, and its offer strategy which borrows from the successful promotions for classical and public radio. For the Angeles Chorale logo and site click on these live links.