Collateral solutions
The beauty of understanding marketing really well is that it carries across
all kinds of media - including collateral. Our approach to collateral
is to develop it to ensure accountability, prove its effectiveness, and
deliver the relationship puch we are looking for.
No standard MARCOM approach can provide that! It's got to be marketing-driven.
Let us show you how that pays off for our clients!
| Sparkling Cow: The healthy alternative for kids Sparkling Cow is a re-launch of a product that had won taste tests, but had suffered and failed due to branding and packaging issues. We worked with the client on choosing a name, and created the brand and packaging by teaming up with one of our strategic partners. The packaging included cans, logo design, shrink wrapped six packs, and shelf-advertising, as well as brochures, catalog sheets and business materials. In addition, we developed the Sparkling Cow site at www.sparklingcow.com |
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| Fairbanks Ranch: The standard that others aspire to. Fairbanks Ranch is an equestrian community in Rancho Santa Fe. Its launch and subsequent completion is a legend in the real estate community. Which is great, because I did the brochure and the ads which won the coveted MAME award that year. Tough competition -- but the payoff showed in the property sales. For Watt Industries we were developing sumptuous brochures for their exclusive properties at Fairbanks Ranch. |
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| Antares: entrepreneurs haven
in a vending machine
Antares needed more than just the direct mail we did for them -- they needed lots of collateral. |
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PhotoAccess.com Point of Purchase PhotoAccess.com tried many approaches to draw traffic into their site - with reasonable success. One of their promotions was this POP display, set up in digital camera departments in Sears. We developed this to hold extra pads in the base. The project, led by Beasley Direct, also included direct mail, catalog, banner advertising, and space advertising. |
| tech brochure Tech that's this abstract is tough to bring home, but we work differently than most agencies and design firms. The questions we ask all center around what makes someone the hero when they sign on for purchase of a product. What will motivate them emotionally to put up with that inevitable conversation with a sales person? We hit the nail on the head with this brochure, which also acted as a promotional piece in a campaign. We partnered with Promotion Design Group for this work. |
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| msdbm: rebranding to build value and show true competency Collateral, web, logo rework and more -- the rebranding was across the board with this project. |
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Fairbanks Ranch: Another example of multiple projects. For Watt Industries we were developing sumptuous brochures for their exclusive properties at Fairbanks Ranch. In addition, we developed the entire space ad group for newspaper, magazines and other publications. Our campaign won a MAME award for creativity and compelling salesmanship for the Real Estate industry. |
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Cypress Cove; real estate development This ad ran ONE TIME. That was all we needed to sell every single lot. Our concept, an arial photo showing lots right on the edge of the ocean with white water views -- combined with our brief but killer headline "precious, few" was so compelling that the rest was a walk on the beach! By the way, our headline that we didn't use was "Hen's Teeth". Do YOU think we chose the best one? |
