CAROL WORTHINGTON
LEVY
Creative Director
When clients and agencies need to beat direct mail controls, generate record leads, or pack big punches to their response, they often look to Carol Worthington Levy. With over 20 years of experience doing creative concept, strategy and design in both general and direct response advertising, Carol has made her mark in the marketing community with consistent, response-driven creative that makes millions for her clients and wins international awards.
Carol has developed creative work for clients such as BMW, American Isuzu Motors, Air New Zealand, Wine of the Month Club, The Highlander Catalog, Principal Secret Cosmetics, Hewlett Packard, Car Culture Catalog, Adaptec, Republic Pictures, Jostens Learning, Liberty Orchards, Scientific American and many more. Her portfolio has covered hundreds of industries, from medical to high tech, from education to show business, from financial to automotive.
As a consultant, Worthington Levy has worked with Mary Kay Cosmetics, The Franklin Mint, Magellan's Catalog, Bear Creek Corporation , Publicis, and others.
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Carol speaks regularly at the DMA conferences including the National Catalog Conference, the National Creative Conference, and the annual DMA. Her often-requested topics include: Marketing Driven Creative, Intelligent Creative, Building Brand into your Direct Response Materials, Developing your Catalog's Own Unique Brand. She also is a contributor to Catalog Success, Catalog Age, Direct Marketing Success, and other respected marketing publications.
Ms. Worthington Levy is among the few creatives in the US who has studied the special readership and response courses with Dr. Sigfried Vogele at the Montreaux Symposium in Switzerland. This provides her a unique perspective on utilizing readership and eyeflow to make advertising more effective.
Working strategic partnerships give Carol a network of highly qualified professionals who support her clients in other areas such as project management, database marketing, merchandising, fulfillment, printing and lettershop, circulation management, and much more. To see more, check out Carol's partnership, the Marketing Bank.
