Articles
Articles
As a contributor to many major direct marketing
publications, I stay current with what's working and what's not! Writing
articles makes me keep 'on top' of the best in advertising and marketing...and
it also provides education for the marketing community.
That's why I share my own articles, plus other articlesI have found to
be of interest, in this site.
If you have any questions or comments about these articles, or want to
see one on a particular topic not covered here, please email me at carol@worthington-levy.com,
or call 408-269-6871 and ask to speak to the Editor.
The articles herewith are written by Carol Worthington Levy unless otherwise indicated.
Articles on Creative and Marketing
Color - and how it can help, or hurt, how people respond to your catalog and direct mail.
Confessions of a Control Freak by Alan Rosenspan
- click on Amazon.com link to order directly
COMMUNICATING OR JUST MAKING PRETTY SHAPES? by Colin Wheildon - click
on Amazon.com link to order directly
Hot Potatoes: response-enhancing dynamics by Carol Worthington -Levy
Brand in direct mail and
catalog: the secret weapon to better response
by Carol Worthington
-Levy
Creative testing: a lost art? by Carol Worthington -Levy
Creative With A Power
Punch! by Carol Worthington -Levy
Building more powerful web site-- a powepoint PDF by Carol Worthington-Levy
Click on this type to dowload 6 MB pdf.
The 10 Best Catalog Redesigns (click
on this type for 3MB pdf)
WORTHINGTON-LEVY takes four of the top 10!
The Power of the Guarantee by Carol Worthington -Levy
Outsourcing for greater creative and strategic muscle: a questionnaire for you to use!
Powertools for Marketing by Carol Worthington -Levy
Getting and keeping customers in the age of disbelief
Denny Hatch's TARGET article on the History of Direct Mail
More books by the inimitable and wise Denny Hatch...
Target Marketing's Guide to Direct Marketing
Creative - click for link...
2,239 Tested Secrets For Direct Marketing Success- click for link
Priceline.com - click for link
And another book by my old buddy the late, great Ray Jutkins - click for
link...
Articles on the great talents of Direct Marketing and Creative
Who is John Caples?
(click here for his famous ad)
Books by John Caples...
Tested Advertising Methods
Making Ads Pay
